Shopify is one of the most well-known and cutting-edge e-commerce platforms accessible right now, being used by retailers all over the world to sell goods on sophisticated and user-friendly websites. I’m very certain that you already have a Shopify account if you are reading this. How do you make sure you obtain the most sales from both new and existing consumers after you’ve set up your e-commerce store, though? There are a lot of software packages on the market that claim to be able to assist your company with this issue, but only a select few have been successful in doing so over time. The other one is Klaviyo. We’ll go over why and how to integrate Klaviyo with your Shopify store in this article.
Shopify and Klaviyo Integration
What is Klaviyo?
Across owned marketing channels including email, SMS, in-app alerts, and the Web, Klaviyo’s growth marketing platform enables you to offer more individualized experiences. Andrew Bialecki and Ed Hallen founded the business in 2012, and just in FY 2021, it brought in over $3.7 billion in profits for its customers. The development of deeper, more valuable client relationships has never been easier thanks to the arrival of Klaviyo. There is a rationale behind why 67 brands relocate to Klaviyo each day.
Why is Klaviyo the first choice of every big e-commerce platform?
Klaviyo is well-known for providing exceptional business experiences via email and other channels.
Klaviyo assists businesses in taking control of their marketing
In today’s world, data is the most crucial resource for any organization, and customer-centric firms know the experiences they want to produce, but this hasn’t been achievable owing to the inadequacy of previous technology. As a result, firms must rely on advertising and other growth avenues over which they have no control. Klaviyo allows businesses to keep all of their customer data in the same system that delivers experiences to customers, allowing new experiments and businesses to get off the ground faster and current businesses to develop faster in ways they control.
Best-in-class integrations
Klaviyo’s integration library and API make it simple to create truly personalized emails and experiences at scale.
Learning for marketers that wish to advance their careers
Klaviyo’s Growth Workshops create platforms throughout the world for businesses to collaborate on ideas and own their growth.
Getting Smarter by the Day
Klaviyo is minimizing the burden of obtaining insights by committing to data science and machine learning.
Reducing technological Sprawl
Klaviyo interacts with customer data sources natively and develops technology to store data at scale, create experiences across channels, and assess the effects. You shouldn’t have to piece technology together or pay twice.
The Need for Shopify and Klaviyo Integration
In brief, the Shopify app integration with the Klaviyo email marketing platform will allow you to more efficiently target clients utilizing bespoke audience targeting. With a Klaviyo integration, we can remarket and upsell products to our existing customer base, build our subscription list, and use clever marketing automation to turn interested browsers into loyal customers.
The following are a few instances of how Klaviyo Marketing campaigns might help our expanding Shopify online business:
- Data segmentation enables us to conduct highly targeted email marketing campaigns based on consumer traits, purchasing activity, or interest.
- Richer data: Klaviyo’s cutting-edge data technologies examine customers’ behavior and interactions with our website. More meaningful data allows us to deliver the most targeted and relevant information to customers in our email marketing.
- Complex automation: Shopify app integration with Klaviyo offers us access to sophisticated automation rules, which can help us convert abandoned shopping sessions into more sales by automatically sending re-marketing emails to consumers who did not complete checkout on our website.
- Sophisticated workflows: We can send targeted notifications to customers via email or SMS that are prompted by particular events, such as an inquiry or an abandoned cart, using detailed workflows.
Shopify app integration with Klaviyo (step-by-step process)
1. Create a Klaviyo Account
If you don’t have a Klaviyo account for your Shopify store, now is the time to obtain one. Go to their website and click “Sign up” to make one for yourself.
2. Complete the Setup Checklist
After logging in, a setup wizard will assist you with Klaviyo and Shopify app integration and configuring all necessary information. If you happen to miss this step, you can always get back to it by clicking your account name in the top right corner.
Enter the URL of the website to which you want to connect. It should be the domain name of your Shopify store, with the category set to “e-commerce” and the platform set to “Shopify.”
3. Setup of Shopify app & Klaviyo integration
The last step is to enter your Shopify URL, which you used to sign in to your Shopify account. Then, to begin the integration process, click the Connect button.
4. Incorporating and testing onsite Javascript
When clients visit your store, Klaviyo’s onsite JavaScript, often known as “active on-site Web” tracking or Klaviyo.js, tracks them.
To activate this, the Klaviyo team suggests that you check the option labeled “Automatically upload Klaviyo onsite JavaScript” on your Shopify Integration settings page.
5. Integration of Tracking
Web tracking enabled in your Shopify store Klaviyo provides two Web tracking snippets that you may utilize to acquire useful client information:
- Select Setup Web Tracking from the Account drop-down menu.
- You will subsequently be directed to a website containing Klaviyo’s Web tracking snippets.
- Replace “API KEY” in the code snippet with your six-digit Klaviyo Public API Key.
6. Putting the Shopify App Together
After you install the Shopify app, your Shopify account will be linked to your Klaviyo account.
How your E-commerce store will benefit from this Integration?
Post your Shopify app and Klaviyo integration, you gain access to more granular analytics from your e-commerce site, which is very useful when designing sales funnels or automating processes based on certain events in a customer’s purchase history.
Some of them are as follows:
- Checkout Started: Klaviyo will track all product information in a customer’s cart so that it may be used to generate an abandoned cart email if the customer does not complete the transaction.
- Canceled Order: When a customer places an order but cancels it before fulfilling it, a canceled order occurs. Klaviyo will track product details for all products in the customer’s cart to send abandoned cart notifications.
- Fulfilled Order: This measure simply tracks orders that your fulfillment centers successfully processed and despatched.
- Placed Order: These events are triggered when customers complete the checkout process and establish a Shopify order. Klaviyo uses this information to send purchase follow-up emails to clients.
- Ordered Product: This logs when an order is placed but creates a separate event for each item purchased by the customer. Klaviyo’s data can be utilized to monitor behavioral segments based on product variants and other variables not recorded via Placed Order events.
- Refunded Order: This is tracked when a consumer completes the checkout process and pays, but then requests that their payment be returned. Klaviyo measures this metric only for completely refunded orders, no partial refunds.
Conclusion
Technology will continue to advance, and adapting to it will become increasingly crucial for personal and professional development. So, if you own an e-commerce business, you should look into Klaviyo. The Klaviyo and Shopify app integration not only benefits your business in a million ways, but it also keeps you ahead of all others who aren’t taking advantage of its capabilities.
